London, UK



Waffle is a chatbot that generates demand for restaurants in real-time.

Waffle connects restaurants with diners solving a problem for both sides:
1. Restaurants: In an industry with high overheads, most restaurants strive to have an endless number of guests. However, in reality this is not the case, in fact most restaurants are quiet throughout the majority of the day. Restaurants know that a good deal can get the right customers, but how do they reach those customers?
2. Diners: On the other hand the number 1 reason why people don’t eat out often is because they want to save money. Customers are overloaded with page after page of irrelevant deals; facing “analysis paralysis”.

Waffle uses AI through a conversational interface to bridge the gap between supply and demand. The team is building the market place that connects restaurants with spare capacity to potential nearby customers. As a result, restaurants get more customers. Waffle built a chatbot that enables people to find the food they want, at a price they want, without having to download another app.

Waffle started because the founders felt they were spending too much money eating out. It didn’t make sense to them that restaurants were empty throughout most of the day. They saw a lot of potential, this led to the concept behind Waffle. The original founders Julian Bourne (CEO), and Matt Pritchard (Product) have known each other since they were 13, and started their first business venture together at the age of 16, they then went on to start 2 more in the e-commerce and technology space. At university they met James Powell-Tuck (CTO), through their mutual love of tech; James had the technical ability to turn the vision behind waffle into reality.