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Startups

Shelfbucks

Shelfbucks

LAUNCH

January 2013

FOUNDED IN

Austin, USA

WEBSITE

www.shelfbucks.com

Real Time IoT Merchandising Analytics & Media Platform

The Shelfbucks IoT software platform automatically tracks and improves ongoing daily performance of in-store display promotions and inventory from supply chain to the sales floor for full transparency to retailers and supplier partners.

The goal of Shelfbucks’ partnership is to improve sales, margin, execution, accountability and customer-focused culture through technology automation and data transparency. The platform enables digital media to target shopper traffic to specific stores with execution to increase sales lift and shopper engagement.

Shelfbucks is able to monitor physical objects with proprietary smart devices via IoT

Understand AI: Extract meaning from complex data with customized machine learning and analytics models.

Optimise behaviour change: Alter behaviour at the point of decision with targeted human interactions.

The addition of Shelfbucks technology, a small IoT beacon, to POP displays instantly provides CPG manufacturers and retailers with access to millions of new data points, because of this, it’s easy to measure the impact of merchandising on local, regional and national levels.