Based on neuroscience research combined with algorithms, NeuroApplied analyses subconscious brand perception.
NeuroApplied measures subconscious brand perception, helping brands position themselves based on the real voice of their customers. A simple consumer interface captures data that NeuroApplied uses to uncover otherwise hidden brand values. We further analyze the data to recommend optimal positioning (what) and the messaging to achieve that positioning (how).
NeuroApplied delivers the combination of unaided, unbiased, quantified, and personified brand values. Brands obtain precise insights on how their messaging and marketing content affects customers’ perception.
Branding can be confusing, and vague – there is no proven way to how branding should work, can be improved or what tests will accurately portray brand perception. NeuroApplied built by neuroscientists takes marketing experts one step closer to a clearer picture on their brand.
How it works:
Personify: With NeuroApplied Personification, you will be able to visualize your brand as it were a real human being. You will know who your brand is, what it is like, how it looks and how it behaves. Enrich the language of your discussion.
Predict: With NeuroApplied Prediction, you will reveal the emotional factors that influence customer choice. Does your brand’s innovative edge appeal to the customer or is it the trendiness that makes a difference? By utilizing machine learning algorithms, we allocate and diagnose the most important factors for brand growth.
Drive: With NeuroApplied Drivers, you will get actionable insights. You will know exactly how to craft your story for powerful branding. Our AI driven platform creates an actionable prescription for guiding your creative agency.
NeuroApplied reveals the real subconscious thoughts that drive purchasing behaviour – NeuroApplied employs cutting edge implicit analytics to unveil the mental picture of a brand.
The technology of the solution is scientifically based: NeuroApplied’s team of professional neuroscientists developed an implicit technology for customer thoughts analysis
With NeuroApplied, you will be able to meet your brand, know exactly how it looks and feels, and create a powerful brand for sustainable growth.