Based on neuroscience research combined with algorithms, NeuroApplied analyses subconscious brand perception.
NeuroApplied measures subconscious brand perception, helping brands position themselves based on the real voice of their customers. A simple consumer interface captures data that NeuroApplied uses to uncover otherwise hidden brand values. We further analyze the data to recommend optimal positioning (what)and the messaging to achieve that positioning (how).
NeuroApplied delivers the combination of unaided, unbiased, quantified, and personified brand values. Brands obtain precise insights on how their messaging and marketing content affects customers’ perception.