Our hospitality program gives participants access to 500+ restaurants and hotels, through which they  test their product, receive continuous feedback, giving them unique insight on how to best develop their product to meet customer demands, all this, while in program.


The partnership does not end there, our post-program support structure exists to push successful start-up solutions to new customers at scale.


Working closely with our investment team means access to a network of investors, VCs, business angels and more.


This program is perfect for:

  • Start-ups digitising the hospitality industry, passionate about innovating and improving the way in which businesses of the sector operate.
  • Start-ups who have restaurants or hotels as a target group.


Start-ups in our retail program benefit from METRO/ real.- and its partner network.  We connect participants with mentors and decision makers from companies and brands like P&G.


Our previous startups have piloted with P&G, Zalando, Cartier, and of course METRO/real.- among others.


The partnership does not end once the program is finished; working closely with our investment team means access to a network of investors, VCs, business angels and more on a continuous basis.


This program is perfect for:

  • Start-ups who are digitising the retail industry
  • Start-ups who target wholesalers, retailers and/or traders


As a participant in our program, you automatically receive:

  • An offer of €120,000 worth of investment
  • Unparalleled access to METRO’s intellectual capital
  • Close purpose-driven mentorship from METRO and Techstars industry experts and experienced entrepreneurs
  • Free dedicated working space in Berlin during the program
  • Judiciously prepared high stakes Demo Day
  • The opportunity to become a lifelong member of the METRO and Techstars network

What others said

We interviewed our alumni, so that you could hear what the program meant for them and their business. The interviewees include alumni from both our hospitality and retail cohorts.

Still have questions?

We put together a short webinar, to help answer any outstanding questions you may have on how to apply, and what you can expect from participating in our program.

If you need some more answers head to our FAQ section