Michael Buller, Chairman of the Verband Internet Reisevertrieb e.V. (VIR) – the association of the digital tourism industry in Germany – has been working in the tourism industry for many years. He started his career in 1990, being in charge of finance and controlling for the rental car broker Holiday Autos GmbH. In his role as managing partner, he established Holiday Autos as the market leader in the holiday rental car business in Germany. After the takeover of Holidays Autos by lastminute.com, Michael Buller was appointed CEO for the German market of lastminute.com. In 2007, he became an entrepreneur and today advises several different companies. Among others, he is consultant at the software company BPCS Consulting Services GmbH. Furthermore, he was member of the advisory board of the successfully sold online start-up TrustYou. Due to his know-how and experience he was elected Chairman of the industry representation of the digital tourism industry, the Verband Internet Reisevertrieb e.V. (VIR) in October 2009.