Hauke has 25 years experience in the hospitality industry, out of which he spent the last 18 years in international Hotel Technology across Europe and the Middle East. Hauke is Partner and Chief Commercial Officer at Neorcha, a Dubai based SaaS company for Digital Guest Services (web based) and Hospitality Applications. Hauke is also Managing Partner at Mediabooc, a media production company that combines modern booking technologies with digital content, to enhance customer engagement and loyalty.
Before Neorcha Hauke was Executive Vice President Marketing, EMEA at the Shiji Group, a leading Hotel Technology supplier with a customer base of 60,000 hotels and 200,000 Restaurants worldwide. Previously, he was Senior Director Global Sales Strategy at HRS, and spent 10 years in Dubai as Vice President Middle East & Africa for iBAHN, a leading Internet and Entertainment Systems provider. He started his technology career with Amadeus Hospitality Business Group in Europe. Hauke’s technology focus has always been on international Business Development, go-to-market- and sales-strategies for SaaS products.