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Anna Tutak

Anna Tutak

UX strategist & UX designer, u2i

Anna works at the intersection of UX design and business strategy. She supports startups and small companies in translating user needs to real solutions with a great user experience. She’s a big advocate for validating product ideas and assumptions with real users as this provides a much better chance of a successful digital product than just following your gut. She specializes in advising startups when it comes to figuring out and testing unique value propositions, finding out which features are attractive for users and how to design them, tracking user behaviour, and building user-friendly flows and a usable information architecture.