About us

The bridge between the start-up world and traditional industry:


METRO Accelerator is an agile, innovative programme for start-ups in the hospitality and retail sectors — encouraging the trial and error culture — that combines best practice based on years of experience of collaborating with corporates, small businesses and start-ups.

Founded in 2015, with the mission to drive innovation in both of METRO's target industries and is, for promising, participating start-ups an enabler, connector and strong source of intelligence.   Our vision is to sustain long-term relationships out of a 3-month programme; to build a network that can facilitate powerful exchange and provide the necessary tools to shape the hospitality and retail verticals.  

Our Team

Sylvia Dudek

Program Director, METRO

Connect on LinkedIn

Cerina Bezuidenhout

Program Manager, METRO

Connect on LinkedIn

Lovisa Hedlund

Marketing Manager, METRO

Connect on LinkedIn

Julia Raabe

Event Manager, METRO

Connect on LinkedIn

Hülya Dagli

Spokesperson, METRO

Connect on LinkedIn